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SUMMARY:Strengthening digital strategy\, amplifying sector impact: Lessons from the Centre’s practices
DESCRIPTION:Watch this session for a concrete exploration of the lessons learned from two years of testing\, analysis\, and experimentation in web strategy\, social media\, digital advertising\, and the use of the Google Ads Grant program. \nAs a part of the Centre knowledge sharing series\, this webinar presented\, through a case study format\, the Centre’s digital journey\, including: \n\nStrategies that improved the discoverability of our services and online content\nResults from both paid and unpaid advertising campaigns\nKey insights gained from experimenting with accessible digital tools\nDigital levers that can help the sector strengthen its visibility.\n\n“Your website should do one job and do that one job well. In 5 seconds\, someone should have a general idea of what your site is about\, who it’s for.” Jean-François Pagé\, The Centre \n  \nWatch the webinar replay: \n \n  \nWant to learn more? Here are some additional resources \nDownload the slide deck  \nDownload the full Case study \nRead more about the initiative \n  \nRelated resources from our Resource Inventory: \nUnlocking the non-profit sector’s digital potential to strengthen community services \nTechSoup Canada \nBrowse our Resource Inventory for more
URL:https://centre.support/event/strengthening-digital-strategy-amplifying-sector-impact/
CATEGORIES:Webinar
LOCATION:https://zoom.us/meeting/register/FfEMYu28TYulb4v0jRS5rw#/registration
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