Watch this session for a concrete exploration of the lessons learned from two years of testing, analysis, and experimentation in web strategy, social media, digital advertising, and the use of the Google Ads Grant program.
As a part of the Centre knowledge sharing series, this webinar presented, through a case study format, the Centre’s digital journey, including:
- Strategies that improved the discoverability of our services and online content
- Results from both paid and unpaid advertising campaigns
- Key insights gained from experimenting with accessible digital tools
- Digital levers that can help the sector strengthen its visibility.
“Your website should do one job and do that one job well. In 5 seconds, someone should have a general idea of what your site is about, who it’s for.” Jean-François Pagé, The Centre
Watch the webinar replay:
Want to learn more? Here are some additional resources
Read more about the initiative
Related resources from our Resource Inventory:
Unlocking the non-profit sector’s digital potential to strengthen community services
