Join us for a concrete exploration of the lessons learned from two years of testing, analysis, and experimentation in web strategy, social media, digital advertising, and the use of the Google Ads Grant program.
As a part of the Centre knowledge sharing series, this webinar will present, through a case study format, the Centre’s digital journey, including: – Strategies that improved the discoverability of our services and online content – Results from both paid and unpaid advertising campaigns – Key insights gained from experimenting with accessible digital tools – Digital levers that can help the sector strengthen its visibility.
As digital spaces increasingly shape how people gather information, engage, and form opinions, community housing organizations face a growing challenge: how to build a strong and coherent online presence despite limited resources.