How to build financial strength and expand your housing portfolio with proven strategies?
Join us for a one-hour webinar with Nick Russell, CEO of Rooted, sharing how a Canadian non-profit housing provider reinvented its model to achieve lasting affordability and scale its housing impact. The moderator will be Amanda R. Knight, Program Manager for Nova Scotia.
As a part of the Centre knowledge sharing series, this webinar will highlight how Rooted strengthened its financial foundation to grow from a small non-profit housing provider into a resilient, mixed-income and portfolio-based housing organization. Drawing from Rooted’s evolution, the discussion will unpack why reinvention was necessary, how it happened, and what it enabled including access to national programs such as Build Canada Homes.
The webinar will focus on practical, replicable financial strategies relevant to organizations at different stages of growth, with key insights to help non-profit housing providers move from sustaining programs to building momentum:
- Scaling with intention: How to assess your organization’s readiness for growth, clarify your next right scale move (optimize, partner, or expand), and understand what to adopt early versus later.
- Financial clarity as a growth catalyst: How Rooted reframed financial conversations with its board around growth readiness, aligned mission and financial strategy, and identified ways to diversify revenue without mission drift.
- Portfolio-based thinking: Why Rooted shifted to a mixed-income, portfolio-based model, and how simple portfolio metrics can help non-profit housing providers assess risk, flexibility, sustainability, and long-term affordability.
- Capacity and impact: What Rooted gained by transforming its model and investing in internal capacity, while staying true to its mission and aligning financial performance with long-term affordability, environmental sustainability, and community resilience.
Whether you’re exploring new partnerships, portfolio growth, or strategic change, this webinar offers actionable lessons from an organization that transformed itself to thrive.
Note: This webinar will be offered in English and French thanks to simultaneous interpretation.
